Built for Multi-Unit Franchisee Operators

    You're not opening one location — you're building a portfolio. We design, hire, and manage the virtual back office that lets you scale from 2 to 50+ units without cloning yourself.

    Centralized ops across every location
    One CS team for all your units
    High-volume recruiting that keeps up
    Consolidated finance & reporting
    50%+
    (Up To) Cost Savings vs. US Staff
    8
    Back Office Departments
    Multi-Unit
    Built for 2–50+ Locations
    5 Days
    Average Time to First Candidate

    What Is a Multi-Unit Franchisee Back Office?

    Single-unit franchisees need help running one location. Multi-unit operators need something completely different: a centralized back office that runs every unit consistently and scales as they add more.

    Virtrify builds that structure — operations, customer service, marketing, finance, HR, fleet, reporting, and an EA to the owner — using bilingual, same-time-zone virtual professionals who operate as one team across your entire portfolio.

    8 Back Office Departments

    All departments below are part of one system:
    Your Multi-Unit Franchisee Back Office

    Roles We Hire
    Multi-Unit Operations CoordinatorRegional Operations AssistantSOP & Compliance AuditorVendor Management SpecialistInventory Consolidation AnalystLocation Performance AnalystProject CoordinatorLaunch Coordinator (New Units)
    What This Department Handles
    • Cross-location SOP consistency and audits
    • Vendor consolidation and centralized purchasing
    • New-unit opening checklists and launch tracking
    • Location-by-location performance dashboards
    Business Impact
    • Every location runs the same way, every day
    • Owner scales locations without cloning themselves
    • New units open faster and cleaner
    Roles We Hire
    Customer Service Team LeadMulti-Location CSRBilingual Support AgentReviews & Reputation CoordinatorEscalation SpecialistLive Chat AgentLoyalty Program CoordinatorCSAT Analyst
    What This Department Handles
    • One centralized call/chat team serving all locations
    • Standardized escalations and complaint resolution
    • Reviews management across every location's Google & Yelp
    • Consistent brand voice across all customer touchpoints
    Business Impact
    • Consistent 5-star experience at every unit
    • Lower per-location service cost as you scale
    • One dashboard for satisfaction across the whole portfolio
    Roles We Hire
    Multi-Location Marketing ManagerSocial Media Manager (Per-Location)Google Business Profile ManagerLocal SEO SpecialistPaid Ads AssistantEmail/SMS Campaign CoordinatorGraphic DesignerContent Creator
    What This Department Handles
    • Per-location social posting on a unified brand calendar
    • Google Business Profile management for every unit
    • Localized paid campaigns and geo-targeted promotions
    • Brand asset control across all locations
    Business Impact
    • Every location shows up as one strong brand
    • Local marketing without hiring a marketer per unit
    • Predictable pipeline of leads to each location
    Roles We Hire
    Multi-Entity BookkeeperAP/AR SpecialistPayroll CoordinatorSales Tax SpecialistConsolidated Reporting AnalystBank Reconciliation SpecialistCash Flow AnalystController Assistant
    What This Department Handles
    • Weekly books for every entity/location in QuickBooks
    • Consolidated P&L and cash flow reporting
    • Multi-state payroll and sales tax handling
    • Month-end close support and audit prep
    Business Impact
    • One clear financial picture across the whole portfolio
    • Faster, cleaner month-end close
    • Investor- and lender-ready financials at any time
    Roles We Hire
    Recruiting CoordinatorHigh-Volume RecruiterApplicant ScreenerOnboarding CoordinatorHR Documentation SpecialistTraining Program CoordinatorEmployee Relations AssistantHRIS Administrator
    What This Department Handles
    • High-volume hiring pipelines across every location
    • Applicant screening, interview scheduling, and offers
    • Onboarding and training tracking for every new hire
    • Employee file, compliance, and HRIS maintenance
    Business Impact
    • Every location fully staffed, all the time
    • Faster time-to-fill as you add units
    • HR compliance risk goes down as you grow
    Roles We Hire
    Fleet CoordinatorMaintenance SchedulerAsset Tracking SpecialistDOT Compliance AssistantEquipment Warranty CoordinatorGPS/Telematics AnalystFuel Card AdministratorRepair Vendor Liaison
    What This Department Handles
    • Vehicle and equipment maintenance schedules
    • DOT and safety compliance tracking
    • Asset tagging, warranty, and repair coordination
    • GPS/telematics review and fuel spend monitoring
    Business Impact
    • Less downtime across trucks and equipment
    • Compliance never becomes a fire drill
    • Lower fleet cost per unit as fleet grows
    Roles We Hire
    Reporting AnalystBI Dashboard BuilderKPI CoordinatorLocation Scorecard AnalystData Entry / Data OpsSales Analytics SpecialistOperations AnalystExecutive Reporting Assistant
    What This Department Handles
    • Location scorecards and weekly KPI reporting
    • BI dashboards (Google Sheets, Looker Studio, Power BI)
    • Sales, labor, and margin trend analysis
    • Board-ready reporting packages for the owner
    Business Impact
    • Owner makes decisions from data, not gut
    • Underperforming units are spotted early
    • Portfolio-wide visibility, one click away
    Roles We Hire
    Executive AssistantCalendar & Travel ManagerInbox ManagerMeeting CoordinatorProject Follow-Up SpecialistPersonal Assistant TasksBoard & Investor LiaisonDocument Control Specialist
    What This Department Handles
    • Owner's calendar, inbox, and travel
    • Meeting agendas, notes, and follow-ups
    • Cross-department project tracking
    • Investor, banker, and franchisor communications
    Business Impact
    • Owner buys back 10–20 hours a week
    • Nothing falls through the cracks
    • Owner spends time on strategy and deals, not admin

    Built for Where Your Portfolio Is — and What to Hire Next

    Multi-unit operators don't stall because of vision. They stall because the back office was built for one location — not ten.

    At each unit-count stage, there's a clear next hire that unlocks the next level of scale. We help you make that hire — and build the team around it as your portfolio grows.

    2–5 Units

    Emerging Multi-Unit Operator
    Typical Reality:
    • You just opened (or are opening) your second and third locations.
    • You're running between units, still doing bookkeeping at night.
    • Hiring, marketing, and customer service are inconsistent across locations.
    • You know you can't scale to 10 doing it this way.
    Recommended First Hire:
    Multi-Unit Operations Coordinator + Bookkeeper
    Foundational Pair
    What this hire supports:
    • One person tracking every location's daily operations
    • Clean, consolidated books across entities
    • Vendor and inventory consolidation
    • First real KPI reporting per location
    Why this hire matters:
    • You stop being the bottleneck for every location.
    • You get visibility into which unit actually makes money.
    • You build the muscle you'll need to hit 5+ units.
    Outcome:

    "An operator who can add units without adding chaos."

    6–15 Units

    Scaling Multi-Unit Operator
    Typical Reality:
    • You have real revenue but margins are getting squeezed.
    • Recruiting is now a full-time job — but no one owns it.
    • Customer service and reviews are inconsistent unit to unit.
    • You need a real back office, not more hats on your head.
    Recommended Team Expansion:
    4–6 Person Virtual Back-Office Team
    Team Expansion
    Core Roles:
    • Multi-Unit Operations Coordinator
    • Centralized Customer Service Lead
    • Recruiting Coordinator
    • Multi-Entity Bookkeeper
    • Marketing Coordinator
    • Reporting Analyst
    What this team supports:
    • Centralized CS handling every location's calls and reviews
    • Ongoing recruiting pipeline across all units
    • Standardized marketing and brand consistency
    • Weekly location scorecards for the owner
    Outcome:

    "A multi-unit operator with the infrastructure of a much larger brand."

    15+ Units

    Regional Operator / Empire Builder
    Typical Reality:
    • You're one of the top operators in your brand — or on your way.
    • You're eyeing regional acquisitions or your next 10 units.
    • You need real analytics, real HR, and a real EA — yesterday.
    • You're thinking about a capital raise, refi, or partial exit.
    Recommended Team Expansion:
    Fully Built Multi-Unit Franchisee Back Office
    Full Structure
    Core Roles:
    • Regional Ops + New-Unit Launch
    • Centralized CS + Reviews
    • Recruiting + HR + Training
    • Finance + Consolidated Reporting
    • Marketing + Brand Consistency
    • Fleet / Asset Management
    • Executive Assistant to Owner
    What this team supports:
    • Institutional-grade reporting for lenders and investors
    • Consistent brand execution across every location
    • Playbook-ready operations for the next 10, 20, 50 units
    • Owner focused on deals, capital, and vision
    Outcome:

    "An empire-ready operator with a back office that can absorb the next 20 units."

    How It Works

    Our proven 5-step process gets your multi-unit back office up and running fast.

    1

    Discovery Call

    We learn how many units you run today, what you're building toward, and where the back office is breaking.

    2

    Back Office Design

    We map departments across all your locations and design a virtual back office built for your unit count and growth plan.

    3

    Talent Recruitment & Vetting

    We source, vet, and present pre-qualified LatAm talent with multi-unit franchisee experience for your approval.

    4

    Onboarding & Training

    Your virtual team learns your systems, SOPs, and brand standards through structured onboarding.

    5

    Scale With You

    As you add units, we add roles. Your back office scales unit-by-unit without you re-hiring every time.

    You're Building an Empire.
    Your Back Office Should Match.

    Let's design your Multi-Unit Franchisee Back Office — built to scale unit-by-unit.