Built for Multi-Unit Franchisee Operators
You're not opening one location, you're building a portfolio. We design, hire, and manage the virtual back office that lets you scale from 2 to 50+ units without cloning yourself.
Centralized ops across every location
One CS team for all your units
High-volume recruiting that keeps up
Consolidated finance & reporting
50%+
(Up To) Cost Savings vs. US Staff
8
Back Office Departments
Multi-Unit
Built for 2–50+ Locations
5 Days
Average Time to First Candidate
What Is a Multi-Unit Franchisee Back Office?
Single-unit franchisees need help running one location. Multi-unit operators need something completely different: a centralized back office that runs every unit consistently and scales as they add more.
Virtrify builds that structure, operations, customer service, marketing, finance, HR, fleet, reporting, and an EA to the owner, using bilingual, same-time-zone virtual professionals who operate as one team across your entire portfolio.
8 Back Office Departments
All departments below are part of one system:
Your Multi-Unit Franchisee Back Office
Roles We Hire
Multi-Unit Operations CoordinatorRegional Operations AssistantSOP & Compliance AuditorVendor Management SpecialistInventory Consolidation AnalystLocation Performance AnalystProject CoordinatorLaunch Coordinator (New Units)
What This Department Handles
- Cross-location SOP consistency and audits
- Vendor consolidation and centralized purchasing
- New-unit opening checklists and launch tracking
- Location-by-location performance dashboards
Business Impact
- Every location runs the same way, every day
- Owner scales locations without cloning themselves
- New units open faster and cleaner
Roles We Hire
Customer Service Team LeadMulti-Location CSRBilingual Support AgentReviews & Reputation CoordinatorEscalation SpecialistLive Chat AgentLoyalty Program CoordinatorCSAT Analyst
What This Department Handles
- One centralized call/chat team serving all locations
- Standardized escalations and complaint resolution
- Reviews management across every location's Google & Yelp
- Consistent brand voice across all customer touchpoints
Business Impact
- Consistent 5-star experience at every unit
- Lower per-location service cost as you scale
- One dashboard for satisfaction across the whole portfolio
Roles We Hire
Multi-Location Marketing ManagerSocial Media Manager (Per-Location)Google Business Profile ManagerLocal SEO SpecialistPaid Ads AssistantEmail/SMS Campaign CoordinatorGraphic DesignerContent Creator
What This Department Handles
- Per-location social posting on a unified brand calendar
- Google Business Profile management for every unit
- Localized paid campaigns and geo-targeted promotions
- Brand asset control across all locations
Business Impact
- Every location shows up as one strong brand
- Local marketing without hiring a marketer per unit
- Predictable pipeline of leads to each location
Roles We Hire
Multi-Entity BookkeeperAP/AR SpecialistPayroll CoordinatorSales Tax SpecialistConsolidated Reporting AnalystBank Reconciliation SpecialistCash Flow AnalystController Assistant
What This Department Handles
- Weekly books for every entity/location in QuickBooks
- Consolidated P&L and cash flow reporting
- Multi-state payroll and sales tax handling
- Month-end close support and audit prep
Business Impact
- One clear financial picture across the whole portfolio
- Faster, cleaner month-end close
- Investor- and lender-ready financials at any time
Roles We Hire
Recruiting CoordinatorHigh-Volume RecruiterApplicant ScreenerOnboarding CoordinatorHR Documentation SpecialistTraining Program CoordinatorEmployee Relations AssistantHRIS Administrator
What This Department Handles
- High-volume hiring pipelines across every location
- Applicant screening, interview scheduling, and offers
- Onboarding and training tracking for every new hire
- Employee file, compliance, and HRIS maintenance
Business Impact
- Every location fully staffed, all the time
- Faster time-to-fill as you add units
- HR compliance risk goes down as you grow
Roles We Hire
Fleet CoordinatorMaintenance SchedulerAsset Tracking SpecialistDOT Compliance AssistantEquipment Warranty CoordinatorGPS/Telematics AnalystFuel Card AdministratorRepair Vendor Liaison
What This Department Handles
- Vehicle and equipment maintenance schedules
- DOT and safety compliance tracking
- Asset tagging, warranty, and repair coordination
- GPS/telematics review and fuel spend monitoring
Business Impact
- Less downtime across trucks and equipment
- Compliance never becomes a fire drill
- Lower fleet cost per unit as fleet grows
Roles We Hire
Reporting AnalystBI Dashboard BuilderKPI CoordinatorLocation Scorecard AnalystData Entry / Data OpsSales Analytics SpecialistOperations AnalystExecutive Reporting Assistant
What This Department Handles
- Location scorecards and weekly KPI reporting
- BI dashboards (Google Sheets, Looker Studio, Power BI)
- Sales, labor, and margin trend analysis
- Board-ready reporting packages for the owner
Business Impact
- Owner makes decisions from data, not gut
- Underperforming units are spotted early
- Portfolio-wide visibility, one click away
Roles We Hire
Executive AssistantCalendar & Travel ManagerInbox ManagerMeeting CoordinatorProject Follow-Up SpecialistPersonal Assistant TasksBoard & Investor LiaisonDocument Control Specialist
What This Department Handles
- Owner's calendar, inbox, and travel
- Meeting agendas, notes, and follow-ups
- Cross-department project tracking
- Investor, banker, and franchisor communications
Business Impact
- Owner buys back 10–20 hours a week
- Nothing falls through the cracks
- Owner spends time on strategy and deals, not admin
Built for Where Your Portfolio Is, and What to Hire Next
Multi-unit operators don't stall because of vision. They stall because the back office was built for one location, not ten.
At each unit-count stage, there's a clear next hire that unlocks the next level of scale. We help you make that hire, and build the team around it as your portfolio grows.
2–5 Units
Emerging Multi-Unit Operator
Typical Reality:
- You just opened (or are opening) your second and third locations.
- You're running between units, still doing bookkeeping at night.
- Hiring, marketing, and customer service are inconsistent across locations.
- You know you can't scale to 10 doing it this way.
Recommended First Hire:
Multi-Unit Operations Coordinator + Bookkeeper
Foundational Pair
What this hire supports:
- One person tracking every location's daily operations
- Clean, consolidated books across entities
- Vendor and inventory consolidation
- First real KPI reporting per location
Why this hire matters:
- You stop being the bottleneck for every location.
- You get visibility into which unit actually makes money.
- You build the muscle you'll need to hit 5+ units.
Outcome:
"An operator who can add units without adding chaos."
6–15 Units
Scaling Multi-Unit Operator
Typical Reality:
- You have real revenue but margins are getting squeezed.
- Recruiting is now a full-time job, but no one owns it.
- Customer service and reviews are inconsistent unit to unit.
- You need a real back office, not more hats on your head.
Recommended Team Expansion:
4–6 Person Virtual Back-Office Team
Team Expansion
Core Roles:
- Multi-Unit Operations Coordinator
- Centralized Customer Service Lead
- Recruiting Coordinator
- Multi-Entity Bookkeeper
- Marketing Coordinator
- Reporting Analyst
What this team supports:
- Centralized CS handling every location's calls and reviews
- Ongoing recruiting pipeline across all units
- Standardized marketing and brand consistency
- Weekly location scorecards for the owner
Outcome:
"A multi-unit operator with the infrastructure of a much larger brand."
15+ Units
Regional Operator / Empire Builder
Typical Reality:
- You're one of the top operators in your brand, or on your way.
- You're eyeing regional acquisitions or your next 10 units.
- You need real analytics, real HR, and a real EA, yesterday.
- You're thinking about a capital raise, refi, or partial exit.
Recommended Team Expansion:
Fully Built Multi-Unit Franchisee Back Office
Full Structure
Core Roles:
- Regional Ops + New-Unit Launch
- Centralized CS + Reviews
- Recruiting + HR + Training
- Finance + Consolidated Reporting
- Marketing + Brand Consistency
- Fleet / Asset Management
- Executive Assistant to Owner
What this team supports:
- Institutional-grade reporting for lenders and investors
- Consistent brand execution across every location
- Playbook-ready operations for the next 10, 20, 50 units
- Owner focused on deals, capital, and vision
Outcome:
"An empire-ready operator with a back office that can absorb the next 20 units."
How It Works
Our proven 5-step process gets your multi-unit back office up and running fast.
1
Discovery Call
We learn how many units you run today, what you're building toward, and where the back office is breaking.
2
Back Office Design
We map departments across all your locations and design a virtual back office built for your unit count and growth plan.
3
Talent Recruitment & Vetting
We source, vet, and present pre-qualified LatAm talent with multi-unit franchisee experience for your approval.
4
Onboarding & Training
Your virtual team learns your systems, SOPs, and brand standards through structured onboarding.
5
Scale With You
As you add units, we add roles. Your back office scales unit-by-unit without you re-hiring every time.