How IQ+Cabinetry Transformed Operations with Virtrify
Design & admin roles filled cost-effectively. Part-time + full-time hybrid staffing. Freed owner to focus on growth & new contracts.
Industry
Manufacturing
"I'm a big advocate for Virtrify. The hiring process was incredibly easy — quality candidates, no strings attached, and a dedicated team that helps you elevate your business."— Carolina Ojeda, Owner
Company Overview
IQ+Cabinetry is a cabinet and countertop manufacturing company that serves both residential and commercial clients. From kitchens and bathrooms to closets and commercial cabinetry, IQ+Cabinetry handles design, manufacturing, and wholesale distribution. The company also recently expanded into millwork, taking on its first wall paneling and fine carpentry contract.
The Challenge
As a startup, IQ+Cabinetry faced a classic catch-22: the business needed qualified professionals who understood the construction industry, but the cost of hiring that caliber of talent in the U.S. was prohibitive for a company just getting off the ground. Carolina Ojeda, the owner, was handling everything herself — from design coordination to administrative tasks — with no established processes in place.
The Solution
Virtrify provided IQ+Cabinetry with two virtual team members tailored to the company's needs. Eugenia joined part-time as a cabinet designer, while Andrea came on full-time to handle administrative tasks including email management, estimates, bookkeeping, social media, and client follow-ups. The flexible staffing model allowed Carolina to scale support without the overhead of a larger physical office.
Results & Impact
With her VTMs handling the day-to-day groundwork, Carolina was freed to focus on business development and growth. The company successfully landed its first millwork contract and expanded its service offerings. Carolina highlights the seamless hiring process — receiving candidate video introductions, choosing her top picks, and having a dedicated account manager for ongoing support — as key differentiators that made the partnership work.
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Key Highlights
- ✓Design & admin roles filled cost-effectively
- ✓Part-time + full-time hybrid staffing
- ✓Freed owner to focus on growth & new contracts
