How Sleeptronic Transformed Operations with Virtrify
Built a true marketing department. Increased social media engagement. Freed up sales leadership.
Industry
Manufacturing
Location
Dallas, TX
"Virtrify has been a great asset. They helped us build a true marketing department and improve our social presence."— Rizwan Sundeji, Owner
Company Overview
Sleeptronic is a Dallas-based mattress manufacturer known for designing and producing high-quality sleep products for retailers across the United States. With a focus on craftsmanship, comfort, and customer satisfaction, Sleeptronic serves both national and regional brands.
The Challenge
As Sleeptronic grew, its marketing department became stretched thin. The in-house team was managing all design, sales, and marketing internally. The Director of Sales and Marketing was overwhelmed handling creative tasks that distracted from sales strategy.
The Solution
Virtrify provided skilled Latin American professionals: José, a Graphic Designer, focused on creating product assets, catalogs, and promotional materials, and Luigi, a Marketing Coordinator, responsible for managing social media, campaigns, and digital engagement.
Results & Impact
Strengthened marketing department, increased online engagement (LinkedIn visibility and customer feedback improved significantly), freed up leadership bandwidth, and greater operational ease through time zone alignment and bilingual capabilities.
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Key Highlights
- ✓Built a true marketing department
- ✓Increased social media engagement
- ✓Freed up sales leadership
